So you’ve been trying to get your brand on social media for a while now...
You're posting every single day on Facebook, Instagram, YouTube, and more...
Yet you hardly see any engagements...
Low reach, no new followers...
So, you wonder how the heck your competitors are raking in a ton of likes, shares and gaining thousands of followers in just a few posts!
But not this time...
You don't have to wonder anymore and wish the same thing would happen to you.
Because if you read this blog, you're going to be armed with tips and secrets that will help you optimize your social media game.
The best part? You don't need to be a social media expert to pull this off...
But before we deep dive into the meaty section, let's define first...
What Is Social Media Marketing?
Social media marketing is promoting your business using different social media platforms.
You can use this to build an online presence or increase website traffic.
Social media marketing includes posting on platforms like Facebook, Instagram, Snapchat, and Twitter. These are just some of the best social media sites for ecommerce.
It also involves posting content, connecting with your audience and running ads.
And let me tell you why you need social media to make others notice your business.
I've trimmed it down to 3 reasons. Let's start.
Why Do You Need Social Media To Promote Your Business?
1. Boost Brand Awareness
Are you aware that 54% of internet users use social media to browse for products?
See, that's a lot!
When you use social media to post your products, users become more aware of your brand. And remember, that's the first step to acquiring customers.
If you're still not using social media to promote your business... you are way behind your competitors.
Another benefit of social media marketing is you can...
2. Connect With Your Audience
With social media, you can address your customers' concerns and engage with them in real-time.
And this is very important if you want to retain and nurture your existing customers.
It sounds amazing, isn't it?
In short, you can build relationships with your customers!
And last but not least...
3. Drive Website Traffic
Did you know that 43% of brands with an online presence report that social media is responsible for a significant number of their website traffic?
That's how important the role of social media in ecommerce is!
Okay, I know these reasons excite you... but here's the cherry on top.
7 Tips For Growing Your Social Media Reach
1. Find Where Your Audience Is
Most brands think that they need to use every single social media platform out there... like Facebook, Instagram, Snapchat, etc.
Now, while this strategy sounds good... let me ask you a question first.
Is that exactly where your audience hangs out?
Because if you promote your products on platforms your audience is not using... it's useless.
And nobody wants that.
So, how can you find your audience?
Identify them. You need to identify your customers before you can choose a platform. Let's say you're selling to 18-25-year-olds... which platforms are they using? Probably Instagram or Snapchat, right?
Look at your competitors. Where are your competitors? You need to answer this because you have the same audience.
When you find where your target audience is "hanging out," you can reach them effectively.
So, if you're thinking about how to build social media presence for your business, this is a good start.
Because you are talking to the right people.
And you need to do this, too...
2. Encourage User-Generated Content
Before anything else, what is user-generated content?
It's the type of content from other users. Or, in this case, your customers.
So, how does this work?
Let's say your customers purchased your products. They get so excited, and they post it on their social media accounts, websites, etc.
It's very helpful if you want to strengthen your social proof because this is genuine feedback. And potential customers want it real.
But, how can you get user-generated content?
Give them a memorable unboxing experience. If you're a product-based business, you can wrap the products nicely. You can also add personalized cards or little freebies, like stickers. Customers will like this, and they might want to share it with their followers.
Repost or say thank you when they post about your brand. Let me put it this way... your customers took their time to post about your brand. The least thing you can do is repost their content and/or personally say thank you.
How can this help you increase your brand's reach? When their followers see their content. Who knows... maybe this can increase your sales, too! 😉
My next tip to increase your reach is...
3. Conduct Giveaways
Did you know that 55.82% of brands conducted giveaways on multiple platforms? That's the impact of social media on e-commerce.
So if your search history is filled with "how to boost my page," then this number proves that giveaways might be an effective way to increase your reach!
But how can you make sure you run an effective giveaway on social media?
Let me give you some tips.
Choose products your audience might like. Your audience won't join your giveaways if your prizes aren't delightful. You can try giving away your top sellers if you want to entice them.
Be mindful of the mechanics. Since you're already giving away your products, you need to make sure you're bagging new followers and increasing your reach. And to do this, you can require those who want to join to share your post. Or they can also tag their friends.
Remember, your giveaway mechanics should benefit you.
The more people who join, the higher the reach!
Now, let's hop on to the next one!
4. Join Conversations/Trends
Have you ever seen brands that make social media users excited?
This usually happens when brands on social media join trending topics and conversations. And this is one way on how to build social media presence for your business. Why?
It's a great way to put your business out there. Because if consumers like the people behind the brand, they will love the brand.
So, let me give you some tips on how to do it right.
Make it natural. Don't try too hard, especially if it's not relevant to the nature of your business. Just keep it natural, so you can attract genuine reactions.
Be mindful of your posts. This is one of the cons of social media marketing. There are people all the time. And one mistake can be a PR (Public Relations) nightmare, which can affect your business.
Let me show you an example:
When Facebook was down recently, Twitter tweeted to acknowledge the outage. And unsurprisingly, several brands decided to join the conversation. One of them was McDonald's UK.As you can see, hundreds of thousands of Twitter users like the tweet.
That's the power of joining social media e-commerce trends. It can increase your reach because people can see your posts in real-time.
Also, the topic is relevant. That's why a lot of people are paying attention to a particular trend. It will be very helpful.
See... it was natural, wasn't it?
Now, for my next tip...
5. Have A Content Strategy
When you're on social media, you need to think of which types of content you can post.
Why? Because not all your target audience will enjoy your content.
But what are different types of content? There are several, but let me give you three.
Educational - this type of content gives knowledge to your customers about your products or the industry of your business. For example, you are selling teas online. You can share the benefits of drinking tea.
Promotional - this is what you can do if you want to promote your product. This is the sales-y type of content.
Entertaining - for this content, you can post something that your audience might find funny. You can hop on the trends, make creative videos featuring your products, etc.
So, let's say your audience is young people... do you think they'll enjoy more promotional content?
Hmm.. think about it! They might like entertaining content, right?
Don't sweat! Because, here are some of my tips to create effective content for your social media.
Experiment, experiment! You can use several types of content... but it would take time to find out which one your audience receives well and enjoy the most. So, don't be afraid to try different types of content. You can also find out more about this if you...
Analyze your insights. Numbers don't lie. And analyzing your insights can help you determine which types of content are working or not.
The next thing you have to do is...
6. Define A Posting Schedule
Newsflash: There are internet users online 24/7... but your audience has specific times.
Yep, you read it right!
They're NOT online 24/7. And you need to find when they are using the internet.
You can't increase your social media reach if you can't reach the people who are supposed to see your content.
This is one way on how to optimize social media for your business, so let me give you some tips:
Know your audience's behavior. This is a great way to know when your audience is online. You can check your insights to see the times they're active. Or you can create a buyer persona to presume their routine and map out their journey.
Be consistent with your schedule. If you want to achieve the best results, keep consistency. You don't need to post several times a day. But if your strategy includes posting 5-6 days a week, you need to be consistent. It will be helpful in increasing your brand's reach.
So get to it, and soon you will increase your brand's reach on social media!
And last but not least...
7. Create Amazing Visuals
Imagine you're scrolling on social media... then you see a post, and your first reaction was... YIKES!?
So, let me ask you a question.
Do you want your target customer to feel the same?
No or hell no?
That's why you need to pay attention to your visual content. Why? Because it helps your audience determine if they would interact with your posts.
I mean, hear this out.
Tweets with images receive 5x higher engagement as compared to the ones that don't.
That's a lot, right?
So, how to brand yourself on social media? Here are some tips.
Incorporate your brand identity. When you're creating visuals for your social media, make sure to include your color palette, logos, etc. This is one way to stand out from hundreds of content your audience is seeing every day.
Take advantage of content trends. What is trending right now? You can try infographics, diverse photos, short-form videos, etc. But still, don't forget to keep your audience in mind while creating content!
Now you already know how helpful visuals are in increasing your brand's reach...
But wait, I have a bonus tip! 💡
You can add your Instagram feed to your website to increase your reach!
You're lucky if you're using the Debutify theme. Because it allows you to add your Instagram feed without the hassle.
Here's a quick tutorial on how you can use Debutify's Instagram Feed Add-On:
So take this newfound knowledge and confidence and start implementing these steps today!
And don't forget to...
Show Your Brand to the World!
Social media marketing will help the world see your ecommerce store!
But do you want to frustrate your visitors if you have a disappointing website?
That's why you need a website with fast loading theme and features that help you scale your business.
And how can you achieve this? By using the Debutify!
A responsive theme with over 50+ Add-Ons... surely, this will help you create the ecommerce store of your dreams.
So what are you waiting for?
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