Have you ever wondered if someone is a dog person or a cat person?
Sure, the question sounds like a personality test on a first date. And it sort of is.A dog person has a certain personality that makes them easy to get along with. While a cat person tends to be on the artistic and creative side.
Well for me, I'm a certified dog person — that's for sure!
You see, I was scrolling through my Twitter feed when my workmate posted if anyone wants to adopt his cute little puppy.
That's when I adopted my lovely pup, Klay, a month ago.
And it's no secret that I spoil my dog. Here's why:
I have ordered a million things just for him over the past month.
Now he has a customized tag, sustainable poop bags, a self-cleaning brush, and milk snacks.
One morning, I was feeding him this Cannabidiol (CBD) capsules for dogs I found online.
And then it hit me:
There's a profitable niche here.
CBD pet products are just some of the thriving ecommerce niches in recent years.
And why wouldn't it? It has all the descriptions of a top ecommerce niche:
Targets a very specific buyer
Appeals to a smaller audience
Has an untapped potential
In fact, It's a perfect ecommerce niche!
As an ecommerce store owner, you know very well how crucial it is to have THE niche.
When you have THE niche, you have the chance to stand out.
But how do you exactly stand out when there are over 12 million - 24 million ecommerce sites across the internet?
In today's blog post, I have listed the five most profitable ecommerce niches that are timely and focused.
Yes, you read that right.
This ain't your typical list of niches for ecommerce.
As a bonus, I will also give you some tips on how to choose a niche for ecommerce.
But before we start, let's go over the benefits of a niche.
What Are The Benefits Of Finding A Niche For Your Ecommerce Business?
1. You Have Less Competition
You've seen the numbers above.
The competition is fierce.
But with a specific niche, you won't have to fend off rivals left and right. Niche products have a specific target audience. That entails fewer brands within your chosen industry.
Consider Honest Paws. They market CBD oil for human's best friend. They have also expanded to treats and other CBD products for cats.
Sure, you've heard of CBD oil for humans.
But for dogs?
And get this: it's also vegan.
That's a niche within a niche.
They have currently served 40,000 customers.
That's a significant number.
How did they achieve it?
It's because there's only a little competition for their ecommerce business. They also tend to stand out as their products are hyper-focused towards a distinct customer.
When you have a limited number of customers, you can attract and keep them long-term. It doesn't hurt that with a niche...
2. You Have A Loyal Customer Base
Ever notice how marketplaces like Amazon and Target can be interchangeable? You can buy from either one or whatever's more convenient. You and the store have no exclusivity.
Brand exclusivity or brand loyalty is what you gain when you have a niche. After all, you're not appealing to the mass audience. You're focused on THAT particular audience.
The more unique your brand is, the more loyal customers you'll have. Follow that with superb targeting, and you'll be a valuable part of your customers' lives.
Once you gain their trust, you can now create authority around your niche. That's a formula for long-term success!
Do you know what more can you gain from loyal customers? It's that...
3. You Have Lower Marketing Cost
Good news: the smaller your audience is, the less expensive your ecommerce marketing will be.
For instance, you would have fewer products to sell with a niche. That means you won't need to create a marketing plan for tons of products.
What's more? Well, since you target fewer people, it means fewer ads to run. That also means less market research! You can now breathe a sigh of relief.
You don't have to spend a lot of your money with an ecommerce niche. Also, that means that...
4. You Have A Higher Profit Margin
What's in a niche? Well, it's unique. It also solves a buyer's very specific problem. And they're not mass-produced.
What does that mean for you? You get to charge more for it. Since it's not readily available, people are willing to spend a few more bucks for your product.
Of course, with a higher price, they also expect a high-quality ecommerce product.
Sounds good, doesn't it?
Next up are some things you need to consider before choosing your perfect niche.
Choose The Ideal Ecommerce Niche In 2022
You can use this list as inspiration for your ecommerce business going forward in 2022. As I want to encourage you further, here are some tips on how to find your niche.
Firstly, check current trends in the ecommerce industry. How to find trending ecommerce products? A quick Google Trends search will tell you what people are searching for. It will also show the searches for your niche over a period of time.
Secondly, ensure that there is a market for your niche. Take the time to dig deep into your market research. Observe if there is abundant demand for your product. Doing so will also clearly define who your audience is.
Lastly, pick something you love or can utilize your passion.
Yes, your niche should be profitable. But you also need to love your chosen pursuits at the same time. After all, you need passion to succeed in the ecommerce business.
Okay, now you know what niches you should look out for. And how to choose the ideal e-commerce niche.
Keep reading and choose among the high-quality products I've set out for you.
5 Profitable Ecommerce Niche You Should Look Out For 2022
1. Pet Products
Following lockdowns and quarantines, a lot of people decided to adopt fur babies (and scaly pets, too, of course) for companionship. And pet owners are known for being zealous lots.
Don't believe me? Here are some tangible facts you need to know:
People spent over $90 billion on their pets.
In 2021, the pet industry expenditure in the US is set to exceed $110 billion.
That's right; pet ownership also has a steady growth. Lots of people are adopting and purchasing pets to become a part of their families. So, they are spending more on pet food products.
You think pet products are still too broad for you? Don't worry, we're just getting started.
To niche further, dog products are popular as ever. Dog bowls, treats, and toys are classic commodities you can bank on. You also have dog supplements and CBD oils. In the 2021 ecommerce world, dog beds got a lot of interest.
Don't worry. Cat owners get to have their own space, too. Just take a look at this Shopify store.
Skinny Pete's Gourmet Catnip offers handcrafted catnips. They also sell apparel for cat lovers. And their tagline? You will not see these designs anywhere else!
2. Subscription Boxes
I know what you're thinking. "Aren't B2C subscription services everywhere these days? Won't it be too crowded?"
And you're right. Be that as it may, there's still an unrealized space for newcomers. How? Funnel down to hard-to-find products and target a new market.
To make more sense of what I mean, let me give you a couple of examples.
Don't have the time to cook dinner? Meal subscriptions are perfect for busy families and on-the-go bachelors. It has been around for a while. In fact, it's valued at $10 billion in 2020. It's expected to grow even more.
Yes, the market is saturated. So why not target a smaller audience? Let's look at Purple Carrot.
They offer fully vegan meal-kit service and meal delivery. Their target audience? Well, you can figure that out yourself. 😉
Another untapped market is beauty products for men. Sure, beauty product companies mainly target women. But men need pampering too, right?
A beauty product for men is more than just soap. Grooming products such as beard oil, antiperspirant, and post-shave balm can be put in one cohesive subscription box.
The best part of subscription boxes? Customers can sign up for yearly deals with you. That's a continuous flow of sales for your business.
Another option for your business is...
3. Handmade Jewelry
What's more unique than handmade jewelry? Statement necklaces and custom bracelets are all the rage these days. Did you know that specialty jewelers generate 43% of the industry's total US sales?
Stand out more by narrowing down. Take Rebel Nell, for instance.
Rebel Nell create wearable art from fallen paint layers of graffiti. They offer not only the usual jewelry sets but also cufflinks, pins, and tie bars.
Oh, and their tagline? "One of no other kind."
4. Eco-Friendly Products
The Lorax isn't the only one concerned about the environment. In 2021, the global movement for environmental issues is stronger than ever. People want to speak for the trees!
And that is also clearly reflected in people's shopping habits. A study finds that 77% of Americans are concerned about the environmental impact of the products they buy. What's more, millennials are willing to spend more on environmentally sustainable products.
Do you still it's still a tad too general? Okay, I'll be more specific!
Glass straws, reusable feminine products, and reusable water bottles are some of the sustainable products you can bank on. Another example of a trending eco-friendly product is the bamboo toothbrush.
VIRTUEBRUSH offers plant-based bamboo brushes and plastic-free personal care products. Even their packaging is plastic-free.
During the pandemic, work meetings are no longer a formal wear kind of event. Gone are the suit and tie; in are sweatpants, leggings, and other loungewear.
Athleisure is one of the in-demand products in 2021, as consumers now exercise at home. Plus, it's also super comfortable. Orders jumped 84% from the beginning of the pandemic. Overall, the activewear industry is forecast to reach its value of $547 billion by 2024.
Need more proof? Just take a look at the athleisure brand Lavos. They doubled down on their niche as their products are also sustainable.
Drill down further on this niche. Sports bras are now also considered everyday casual wear. It's not just for exercise anymore.
And there you have it!
Five ecommerce niches to look out for in 2022!
Now you're probably wondering what's the best way to...
A Lucrative Niche Needs A Lucrative Theme
Let's face it. Your niche won't matter if your ecommerce website stinks. Who wants to visit a slow and unresponsive store?
Your ecommerce store needs to be able to keep up with your uniqueness. It needs to be aesthetically pleasing, super-fast, and of course, high converting.
Debutify has got your back. It doesn't just offer you a beautiful theme. That's right, Debutify has everything you need to be a wildly successful ecommerce store.
Check this out:
Fast page loading speed
24/7 customer support
Built-in marketing courses
Debutify is a hassle-free one-click theme installation. Your 14-day FREE trial is just one click away.
14-Day Free Trial. 1-Click Installation. No Credit Card Required.